About Us
Who we are
Nature Analytics fisheries consultants are passionate about data-driven science and client engagement. We thrive by being nimble and providing our clients with custom service options. We believe that customization is essential because each fishery faces unique challenges that call for thoughtful and nuanced analysis, decision-making guidance, and scientific communication materials.
Headquartered near Toronto, Canada, we work globally with marine and freshwater fisheries. Our team has a wealth of knowledge about ecology, fisheries modeling, and engagement that we bring together to meet the ever-growing challenges that our clients face.
Vision
We believe in a sustainable future for fisheries.
Mission
We combine pragmatic science with thoughtful engagement to address global fisheries problems.
Core values
We believe that a sustainable future includes equitable solutions for fishers, coastal communities, indigenous peoples, and historically disenfranchised groups. We foster trust with the current and historical stewards of the lands and waters (clients, communities, peoples, cultures, governments, and others). We encourage the reciprocal sharing of knowledge incorporating traditional, local, scientific, and other ways of knowing. We approach new challenges with perseverance, creativity, and integrity. We focus on solution-generating science for real-world fishery problems globally. We are a collective that succeeds through collaboration, inclusivity, learning and mutual empowerment. We use flexible work arrangements to encourage a healthy work life balance. We actively support and fund professional development opportunities for employees.
Bill Harford, Ph.D.
President | Senior Fisheries Scientist
bill@natureanalytics.ca
Bill Harford is a fishery scientist and the founder of Nature Analytics. Bill has 20 years of experience in fishery decision-support. Prior to founding Nature Analytics, Bill worked in government and academia to develop solutions for fisheries management in the Gulf of Mexico, the Caribbean region, coastal California, Hawaii, and the Laurentian Great Lakes. Bill has extensive experience in the application of data-limited stock assessment methods and in conducting management strategy evaluation (MSE). He is actively involved in providing scientific support for small-scale and community-led fisheries, including population dynamics numerical modeling and development of web applications for audience engagement. Based in Toronto, Canada, Bill is an avid golfer, freshwater fisher, and enjoys cooking.
Andrea Bernard, Ph.D.
Senior Geneticist
Andrea Bernard is a population and conservation geneticist with twenty years of experience studying exploited freshwater and marine taxa, including: sharks, rays, billfish, groupers, lake whitefish, deep-sea and mesopelagic fishes, and other coral reef associated organisms. She earned her M.Sc. from the University of Guelph, Guelph, Canada, in Integrative Biology, and her Ph.D. from Nova Southeastern University, Florida, USA in Marine Biology. Her chief research focus involves using genetic and genomic tools to resolve the genetic connectivity, demographics, and evolutionary history of species across both global and regional spatial scales to assist in the management of highly exploited or at-risk species. Andrea is based in Toronto, Canada, and is a long-distance runner and avid reader; she is a published fiction author, with a number of short stories published in prominent Canadian literary magazines.