About Us

Who we are

Nature Analytics is a team of fisheries consultants who are passionate about data-driven science and science communication. We thrive by being nimble and providing our clients with custom service options. We believe that customization is essential because each fishery faces unique challenges that call for thoughtful and nuanced analysis, decision-making guidance, and scientific communication materials.

Headquartered in Mississauga, Canada, we work globally with marine and freshwater fisheries. Our team has a wealth of knowledge about ecology, fisheries modeling, and science communication that we bring together to meet the ever-growing challenges that our clients face.


Bill Harford, Ph.D.
President | Senior Fisheries Scientist

Bill Harford is a fishery scientist and the founder of Nature Analytics. Bill has 15 years of experience in fishery decision-support. Prior to founding Nature Analytics, Bill worked in government and academia to develop solutions for fisheries management in the Gulf of Mexico, the Caribbean region, coastal California, Hawaii, and the Laurentian Great Lakes. Bill has extensive experience in the application of data-limited stock assessment methods and in conducting management strategy evaluation (MSE). He is actively involved in providing scientific support for small-scale and community-led fisheries, including population dynamics numerical modeling and development of web applications for audience engagement. Based in Toronto, Canada, Bill is an avid golfer, freshwater fisher, and enjoys cooking. Coincidently, he has a well fed dog.

FishPath network member

Peyton Moore
Fisheries Ecologist | Science Communication Lead

Peyton is a problem solver, passionate about managing our oceans by balancing the needs of communities and the environment. Peyton received a BS. in Marine Science from the University of South Carolina where she became enthralled with the complexity of fisheries management during field work in the Galapagos. To dive deeper into this field, she headed to pursue a Masters Degree in Coastal Marine Resources Management at the University of California, Santa Barbara (UCSB). At UCSB she honed in on international management of small-scale fisheries, working with communities in Brazil, Tahiti, and Hawai’i to create management recommendations that allowed for communities and ecosystems to thrive.  It was here that she first began developing online decision support tools using R-Shiny with Nature Analytics. Now as a Fisheries Ecologist and Project Discovery Lead for Nature Analytics, she is continuing to develop innovative tools for fisheries management in addition to media production, stakeholder engagement, and fieldwork. Currently based in Santa Barbara, CA, Peyton spends her weekends diving in kelp forests, cooking with friends, and making ocean inspired art. Learn more about Peyton’s background and experiences here.

FishPath network member

Kevin Reid
Senior Fisheries Scientist

Kevin Reid

Kevin Reid is a fishery ecologist with 30 years of experience working with and on behalf of small-scale commercial fisheries. Prior to joining Nature Analytics, Kevin worked with the Ontario Commercial Fisheries Association for 17 of those years, first as a stock assessment biologist and later as research scientist to develop solutions for sustainable fisheries management in the Laurentian Great Lakes. Kevin completed a doctorate focused on the assessment and management of risk in social-ecological coupled fisheries systems at the University of Guelph in 2015. He has extensive experience in DFO Fisheries Act Authorizations, and the application of causal modelling, participatory stock assessment methods, Fisheries Improvement Projects, Marine Stewardship Council Certifications, and structured decision making processes. He also is currently involved in providing scientific support for small-scale and community-led fisheries, including population dynamics numerical modeling and simulations to evaluate alternative management actions. Based in Guelph, Canada, Kevin is an active dog walker, gardener, and enjoys documentaries. He has two well fed dogs.

Ambre Soszynski
Fisheries Data Analyst

Ambre is a food-web ecologist focusing on the trophic impacts of fishing and climate change. She has studied and worked in five different countries and holds an International MSc in Marine Biodiversity and Conservation. Throughout her travels, she has become fluent in French, English, Portuguese, can hold conversational Spanish, and has developed an ear to recognize many different European languages and accents. Her scientific expertise lies in marine ecosystem modeling, with a focus on commercial fish. Participating in international projects, she has helped develop innovative components of ecosystem models, and implement retroactive, as well as future, exploitation and climate scenarios on deep-sea and coastal systems. Working in the marine tourism industry in France, Azores and Iceland, she has also seen first hand the benefits of communication and outreach. She can currently be found in Vancouver, Canada, completing her PhD thesis with the Institute for the Oceans and Fisheries at the University of British Columbia.

Vania Henriquez Tribinos
Fisheries Data Analyst

Vania is a marine biologist who works in stock assessment and closed-loop simulations. She is passionate about applying her modeling skills to balance conservation and socio-economic objectives in fisheries. She holds an MSc in fisheries science from the University of Concepcion, Chile and has worked on stock assessment models and harvest strategies in several Chilean and Canadian fisheries, such as the Patagonian toothfish, Chilean hoki, Atlantic cod, and Haddock fisheries. Currently, she is pursuing her Ph.D. at the University of British Columbia in Canada, where she is investigating gaps in understanding the dynamics of depensatory predation and non-stationary natural mortality (M) and how these components affect the structure and parameters of time-varying Harvest Control Rules (HCRs). In addition to her quantitative modeling work, Vania is passionate about scientific communication and engaging stakeholders to promote fisheries sustainability. In her free time, she enjoys birdwatching, baking, and reading Latin American literature. Learn more about Vania’s background here.

Ana Adao
Fisheries Data Analyst

Ana is a fisheries scientist whose enthusiasm stemmed from going on-board commercial fishing boats in South Portugal during her MSc project. Here she became familiar with issues such as discarding practices in bottom trawlers and the legislative framework that regulates the exploration of fish stocks. She gained practical experience working alongside the fishing industry as a fisheries observer in pole and line tuna vessels for the University of Azores. More recently, she has developed a wealth of quantitative skills on stock assessment modelling during her PhD at the University of Strathclyde (UK). Ana is passionate about the topic of fisheries research because of the multitude of social, economic and conservation aspects that must be considered for fisheries management to be successful. Ana is based in Scotland, and besides her work, she can be found outdoors hiking in the hills, rock climbing, or exploring the coastline in the Scottish countryside.


A world that can have its fish and eat it too.


We combine pragmatic science with thoughtful communication to address global fisheries problems.

Core values

We believe that a sustainable future is possible and includes equitable solutions for fishers, coastal communities, indigenous peoples, and historically disenfranchised groups. We foster trust with the current and historical stewards of the lands and waters (clients, communities, peoples, cultures, governments, and others). We encourage the reciprocal sharing of knowledge incorporating traditional, local, scientific, and other ways of knowing. We align our actions with our values and approach new challenges with perseverance, creativity, integrity, and agility. We focus on solution-generating science for real-world fishery problems globally. We are a collective that succeeds through collaboration, inclusivity, learning and mutual empowerment. We use flexible work arrangements to encourage a healthy work life balance. We actively support and fund professional development opportunities for employees.