About Us

Bill Harford, Ph.D.
President

Peyton Moore
Fisheries Ecologist | Project Discovery Lead

Bill has 15 years of experience in fishery decision-support. Prior to founding Nature Analytics, he worked with the University of Miami to develop solutions for fisheries management in the Gulf of Mexico, the Caribbean region, coastal California, and Hawaii. Bill has extensive experience in the application of data-limited stock assessment methods and in conducting management strategy evaluation (MSE).

Bill is actively involved in providing scientific support for small-scale fisheries and for community-led fishery management. He is involved in fishery stakeholder engagements and is a member of the FishPath Network.

Google scholar profile

Peyton is a problem solver, passionate about managing our oceans by balancing the needs of communities and the environment. Peyton received a BS. in Marine Science from the University of South Carolina where she became enthralled with the complexity of fisheries management during field work in the Galapagos. To dive deeper into this field, she headed to pursue a Masters Degree in Coastal Marine Resources Management at the University of California, Santa Barbara (UCSB). At UCSB she honed in on international management of small-scale fisheries, working with communities in Brazil, Tahiti, and Hawai’i to create management recommendations that allowed for communities and ecosystems to thrive.  It was here that she first began developing online decision support tools using R-Shiny with Nature Analytics. Now as a Fisheries Ecologist and Project Discovery Lead for Nature Analytics, she is continuing to develop innovative tools for fisheries management in addition to media production, stakeholder engagement, and fieldwork. Currently based in Santa Barbara, CA, Peyton spends her weekends diving in kelp forests, cooking with friends, and making ocean inspired art. Learn more about Peyton’s background and experiences here.

Nature Analytics is committed to environmental justice in all of the work that we do. We believe that a sustainable future for our oceans is impossible without achieving equitable solutions for coastal communities. We recognize and express our utmost gratitude to the indegenous stewards of the lands and waters where we work, and pledge to honor their knowledge and sovereignty.

Where we work